The Wall Street Journal's Interview Series Drives New Subscriber Orders
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The Wall Street Journal's (WSJ) new interview series, 'The Wall Street Journal Money Interview', is proving successful in attracting subscribers. A recent interview with hedge-fund manager Bill Perkins became one of the highest drivers of new orders for the publication's gated video content within four days. The series represents a strategic push into digital video, with clips released on social media to draw viewers to the full interviews behind the paywall.
Facts First
- The Wall Street Journal's interview series is driving new subscriber orders, with the Bill Perkins interview becoming a top performer.
- The full Perkins interview remains behind a digital-media paywall, while clips are released on social media to attract viewers.
- The series is part of a broader industry trend toward video content, as evidenced by the Associated Press expanding its live videocasts.
- The first cycle of 'The Wall Street Journal Money Interview' consists of seven episodes, hosted by reporter Gunjan Banerji.
- Banerji previously covered financial topics like derivatives and municipal bonds and also contributes to CNBC.
What Happened
The Wall Street Journal (WSJ) has launched a new interview series called 'The Wall Street Journal Money Interview' (TMI), hosted by reporter Gunjan Banerji. One interview with hedge-fund manager Bill Perkins became one of the highest drivers of new orders for the publication's gated video content within four days of its debut, according to a Dow Jones spokesperson. The full interview is not shown outside of WSJ's digital-media paywall, but clips have been released via social media to attract new subscribers.
Why this Matters to You
If you follow financial news or personalities, you may find more high-profile interviews and video content moving behind publisher paywalls. This could mean you need a subscription to access full conversations, while free clips on social media may serve as teasers. The success of this model for WSJ suggests other media outlets may similarly gate premium video content, which could affect how you consume interviews and live events online.
What's Next
The Wall Street Journal is likely to continue producing episodes of 'The Wall Street Journal Money Interview' given its early success in attracting subscribers. Other news organizations may also increase their investment in video content, potentially leading to more gated or subscription-based video offerings across the industry.