NBC News Launches 'Business in America' Series Across Its Platforms
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NBC News is launching a new series called 'Business in America' on Monday, featuring interviews with executives from major companies like Nike, General Motors, Zillow, and Barnes & Noble. The reports will be tailored for and appear across 'Today,' 'NBC Nightly News,' the live-streaming service NBC News Now, and other outlets. The launch follows NBC News's recent split from CNBC and the appointment of veteran reporter Christine Romans as chief business correspondent.
Facts First
- NBC News launches 'Business in America' series on Monday, featuring interviews with executives from Nike, GM, Zillow, and Barnes & Noble.
- Reports will appear across multiple platforms, including 'Today,' 'NBC Nightly News,' NBC News Now, social media, and a subscription app.
- Christine Romans named chief business correspondent and will lead a new two-hour program on NBC News Now.
- The series follows NBC News's split from CNBC earlier this year, which was spun off into a new entity called Versant.
- First segment airs Monday on 'Today' with an interview of Nike CEO Elliott Hill by Craig Melvin.
What Happened
NBC News is launching a new series, 'Business in America,' on Monday, featuring conversations with executives from influential companies including Nike, General Motors, Zillow, and Barnes & Noble. The first segment airs Monday on 'Today,' featuring Craig Melvin interviewing Nike CEO Elliott Hill. This interview will also appear on NBC News Now, social media, and the NBC News subscription app. Subsequent interviews include Zillow CEO Jeremy Wacksman on 'NBC Nightly News' on May 15, and Barnes & Noble CEO James Daunt on 'Today' on May 19. Other NBC News anchors and correspondents will also contribute to the series.
Why this Matters to You
If you follow business news, you may gain more direct access to insights from major corporate leaders through a familiar network. The series could provide you with perspectives on consumer brands, the housing market, and the auto industry. As NBC News expands its business coverage across its broadcast and streaming platforms, you might find this content more integrated into your regular news consumption.
What's Next
The 'Business in America' series will continue with scheduled interviews on NBC's various programs and platforms throughout May. Christine Romans is likely to launch her new two-hour program on NBC News Now as part of this expanded business coverage. The series represents a continued shift in NBC News's strategy following its separation from CNBC, which may lead to more original business reporting from the network.