ReelShort CEO to Discuss Vertical Media's Billion-Dollar Market at Hollywood Summit
Similar Articles
Fox and Tubi Highlight Live Sports, AI, and Audience Growth at Upfronts
Amazon Unveils New Shows and Renewals at Annual Upfront Presentation
Industry Podcasts and Upfront Presentations Highlight Music and Media Collaborations
Peacock Launches Original Microdramas and AI-Personalized Bravo Hub
Storyverse Debuts AI-Assisted Film Studio at Cannes
ReelShort founder Joey Jia will discuss the business and creative future of vertical media in a fireside chat at the Vertical Media Summit in Hollywood on June 3. The summit, organized by research firm Owl & Co., highlights a fast-growing sector that research indicates is generating about $1 billion in global subscription revenue outside of China. Major industry players like TikTok, YouTube, Fox, and CAA are also participating in the event.
Facts First
- ReelShort CEO Joey Jia will join a fireside chat at the Vertical Media Summit on June 3.
- The summit highlights a vertical media market generating roughly $1 billion in global subscription revenue outside China, according to host Owl & Co.
- The conversation with former Fox executive Hernan Lopez will cover business and creative aspects of phone-screen content.
- Major industry participants include TikTok, YouTube, Fox, CAA, Holywater Tech, and Hoorae Productions.
- Content expansion is underway with comedy, unscripted, news, and sports already in production for vertical formats.
What Happened
Joey Jia, the founder and CEO of the vertical drama streaming app ReelShort, will participate in a fireside chat at the Vertical Media Summit in Hollywood on June 3. The summit is hosted by the media research firm Owl & Co. at the W Hollywood. Jia's conversation will be with Owl & Co. chief Hernan Lopez, a former Fox executive and founder of the Wondery podcast network, and will focus on the business and creative aspects of vertical media. Other participants in the summit include major platforms and companies such as TikTok, YouTube, Fox, CAA, Holywater Tech, and Hoorae Productions.
Why this Matters to You
The growth of vertical media could change the entertainment you watch on your phone, offering more professionally produced, short-form series in genres beyond drama. This expanding market may lead to new subscription options and content formats tailored for mobile viewing. If you create video content, this trend represents a significant new avenue for distribution and monetization.
What's Next
The summit on June 3 may provide further insights into how major platforms plan to invest in and shape the vertical content space. The expansion into genres like comedy, news, and sports suggests viewers can expect a wider variety of vertical content to become available. The sector's reported $1 billion revenue stream is likely to attract more creators and investors, which could accelerate innovation in mobile-first storytelling.