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Nintendo Raises Switch 2 Price in US and Europe Citing Component Costs

BusinessTechnologyGaming5/14/2026
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Nintendo is increasing the price of the Switch 2 console in the US and Europe, citing rising costs for memory and other components. The company has also lowered its sales forecast for the console's second year. Several new games, including a Star Fox 64 remake and a Splatoon spin-off, are scheduled for release this summer.

Facts First

  • Nintendo Switch 2 price increases to $500 in the US and €500 in Europe, effective September 1.
  • Company cites rising costs for memory and components, influenced by trends in foreign exchange and oil prices.
  • Sales forecast lowered to 16.5 million units for the console's second year.
  • New games announced for Switch 2, including Star Fox 64 remake and Splatoon Raiders this summer.
  • UK prices remain determined by individual retailers.

What Happened

Nintendo announced a price increase for the Nintendo Switch 2 console in the US and Europe, effective September 1. The US price will rise from $450 to $500, and the European price from €470 to €500. Nintendo President Shuntaro Furukawa stated the increase is due to rising costs for memory and other components, trends in foreign exchange markets, and oil prices, which are expected to persist. The company also lowered its sales expectations for the Switch 2's second year to 16.5 million units. The console sold nearly 20 million units by the end of March 2026.

Why this Matters to You

If you plan to purchase a Nintendo Switch 2 after September, you may pay more for the console in the US and Europe. UK consumers could see varied pricing as retailers set their own rates. The price increase reflects broader industry trends, as the PlayStation 5 and Xbox Series consoles have also seen price hikes during this generation. The demand for memory from generative AI computing is partly driving these cost pressures.

What's Next

The new pricing will take effect on September 1. Nintendo's upcoming game releases, including a Star Fox 64 remake in June and the spin-off Splatoon Raiders this summer, may provide new reasons for consumers to consider the console. Other major titles, like FromSoftware's The Duskbloods, are planned for release this year, and a new mainline Pokémon game, Wind and Waves, is scheduled for 2027.

Perspectives

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Nintendo Leadership maintains that price increases are necessary to protect hardware profitability and ensure a healthy earnings structure for long-term growth. They acknowledge that while higher prices raise entry barriers, the priority remains delivering 'engaging fun' that justifies the cost through unique experiences.
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Industry Observers suggest that the fundamental role of gaming consoles is changing as base models undergo price increases after their initial release.
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Market Analysts speculate that Nintendo may have strategically delayed price adjustments to guarantee the Switch 2 achieves strong sales figures during its inaugural year.
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Gaming Enthusiasts highlight specific upcoming software titles and bizarre cult classics, noting that rumored remakes and new entries could define a strong year for the company.