Nintendo Raises Switch 2 Console Price in Key Markets Starting This Spring
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Nintendo is increasing the Manufacturer's Suggested Retail Price (MSRP) for its Switch 2 console in the United States, Canada, Japan, and Europe. The company cited 'changes in market conditions' and its 'global business outlook' as reasons for the adjustment. The price changes take effect on different dates, beginning in Japan on May 25.
Facts First
- Switch 2 price increases in the US, Canada, Japan, and Europe effective from late May to September.
- US price rises from $449.99 to $499.99, a roughly 11% increase, starting September 1.
- Japan sees the earliest increase on May 25, with the price rising from ¥49,980 to ¥59,980.
- Nintendo cites 'challenging business conditions' and 'market changes' as reasons for the revision.
- The console has sold 19.86 million units as of March 31, with 16.50 million more expected to sell in the upcoming financial year.
What Happened
Nintendo announced price increases for its Switch 2 console in several major markets. In the United States, the price will rise from $449.99 to $499.99 effective September 1. In Canada, the price increases from $629.99 to $679.99, also effective September 1. In Europe, the price rises from €469.99 to €499.99 in the fall. Japan will see the earliest increase, with the price rising from ¥49,980 to ¥59,980 effective May 25. Japan will also see price increases for the original Switch family of consoles and the Nintendo Switch Online subscription. Nintendo stated the changes are due to 'challenging business conditions,' 'changes in market conditions,' and consideration of its 'global business outlook.' The company apologized for the impact on customers.
Why this Matters to You
If you were planning to purchase a Nintendo Switch 2, your cost will be higher starting this fall in North America and Europe, and as soon as late May in Japan. The increase represents an additional $50 in the US, $50 in Canada, €30 in Europe, and ¥10,000 in Japan. This could affect your holiday shopping budget or plans to buy the console for yourself or as a gift. The price increase for the Nintendo Switch Online subscription in Japan and South Korea may also affect your ongoing cost to access online multiplayer and other services in those regions.
What's Next
The new prices will take effect on their respective dates: May 25 in Japan and September 1 in the US and Canada. Nintendo expects to sell 16.50 million Switch 2 units in the upcoming financial year following this price adjustment. The company's upcoming release schedule includes first-party titles like Star Fox, Splatoon Raiders, and Yoshi and the Mysterious Book, and the third-party title Indiana Jones and the Great Circle is scheduled for release on Switch 2 on May 12. The price increases may lead consumers to consider purchasing the console before the new prices take effect.