Nintendo Plans to Double Switch 2 Production, Announces Price Increase for 2026
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Nintendo is targeting production of 20 million Switch 2 units by March 2027, a revision from its previous target of 16.5 million. The company also announced a price increase for the console in the US, Canada, Japan, and Europe, set to take effect in September 2026. Nintendo cited high demand, with the console exceeding expectations and outpacing the original Switch's launch.
Facts First
- Nintendo plans to produce 20 million Switch 2 units by the end of its fiscal year in March 2027.
- The company announced a price increase for the Switch 2 in the US, Canada, Japan, and Europe, effective September 2026.
- The US price will rise from $449.99 to $499.99, with similar increases in Canada and Europe.
- The new production target revises an earlier goal of 16.5 million units and would double first-year sales.
- Nintendo cited high demand and 'changes in market conditions' for the price hike and issued an apology to customers.
What Happened
Nintendo is planning to produce 20 million Switch 2 units by the end of its current fiscal year in March 2027. This target is a revision from the 16.5 million units stated in the company's previous financial report. Separately, Nintendo announced a price increase for the Switch 2 hardware in the US, Canada, Japan, and Europe. The price changes are not expected to take effect until September 2026.
Why this Matters to You
If you are planning to buy a Switch 2, you may face a higher price starting in September 2026. The console's price in the US will increase by $50, moving from $449.99 to $499.99. Nintendo's increased production target could make it easier to find a console in stores, as the company aims to meet high demand that has already exceeded its expectations.
What's Next
The price increases are scheduled to take effect in September 2026. Nintendo's production ramp-up to 20 million units by March 2027 suggests the company is preparing for continued strong sales. The company may continue to adjust its sales and production forecasts based on market performance.