Mattel and Amazon MGM Launch Masters of the Universe PSA Campaign for Save the Children
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Mattel and Amazon MGM Studios have launched a Public Service Announcement campaign starring Nicholas Galitzine, Camila Mendes, and Idris Elba to support Save the Children. The campaign mobilizes fans around the upcoming 'Masters of the Universe' film to help children globally, with activities planned through the film's June 5 release.
Facts First
- Mattel and Amazon MGM Studios have collaborated on a PSA starring Nicholas Galitzine, Camila Mendes, and Idris Elba.
- The campaign supports Save the Children and aims to help children achieve a healthy start, opportunities to learn, and protection.
- Activities include retail activations, community screenings, and fan content running through the film's June 5 global release.
- The initiative is part of Mattel's Play It Forward program, which uses its brands to support children in underserved and crisis-impacted areas.
- Mattel has partnered with Save the Children for more than 20 years.
What Happened
Mattel and Amazon MGM Studios have premiered a new Public Service Announcement (PSA) starring Nicholas Galitzine, Camila Mendes, and Idris Elba. The PSA supports Save the Children and is timed to the upcoming 'Masters of the Universe' film, which has a global release date of June 5. The campaign aims to mobilize fans to help children globally achieve a healthy start in life, opportunities to learn, and protection from harm.
Why this Matters to You
You may see promotional activities for the 'Masters of the Universe' film that also support children's charities. If you are a fan of the franchise, you could participate in creating fan content tagged with #YouHaveThePower as part of the campaign. The partnership represents a long-standing corporate commitment to philanthropy, as Mattel has partnered with Save the Children for more than 20 years.
What's Next
The PSA premiered on Tuesday, April 28. Campaign activities... will continue now through and beyond the movie's June 5 release. The film itself... is an adaptation of the 1983 animated series.