Cate Blanchett Co-Founds Non-Profit to Set Human Consent Standard for AI
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Cate Blanchett has co-founded RSL Media, a new non-profit providing a human consent framework for AI's use of creative work, name, image, and likeness. The organization, supported by a coalition of prominent artists and agencies, will launch a free public registry in June. This registry will allow individuals to declare permissions for AI use, converting human consent into a machine-readable signal.
Facts First
- Cate Blanchett has co-founded RSL Media, a non-profit providing a human consent framework for AI.
- A free public registry is scheduled to launch in June, allowing individuals to declare AI permissions.
- The system converts human consent into a machine-readable signal, with options to allow with terms or prohibit use.
- The initiative has broad support from artists including Viola Davis, Tom Hanks, and Meryl Streep, as well as Creative Artists Agency.
- The registry will allow users to verify their identity and set permissions for their identity and creative works.
What Happened
Cate Blanchett has co-founded a new non-profit company called RSL Media, which provides a human consent framework for the use of creative work, name, image, and likeness by Artificial Intelligence (AI). RSL Media has garnered support from a coalition of advocates including Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency, and the Music Artists Coalition.
The core of the initiative is the RSL Human Consent Standard, a free, public registry scheduled to launch in June, which will allow individuals to declare their AI permissions. RSL Media converts this human consent into a signal that machines can read, providing AI systems with a universal way to understand consent.
Why this Matters to You
If you are a creator, artist, or anyone whose likeness or creative work could be used by AI, this framework may provide you with a new tool to assert control. You will be able to use the free registry to declare whether your identity and works may be used by AI systems, selecting 'allowed with terms' or 'prohibited'. This could simplify navigating complex rights systems for both individuals and AI developers.
What's Next
The RSL Human Consent Standard registry is scheduled to launch in June. At that time, users will be able to register, verify their identity, and set permissions for their identity and creative works. As of now, potential registrants can reserve a consent ID and become a trusted partner. The launch of this public tool may establish a new standard for how AI systems interact with human creative rights.