PETA Launches 'Devil Wears Prada'-Inspired Ad Campaign for Animal Skin Ban
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PETA (People for the Ethical Treatment of Animals) has debuted a new advertisement calling for a ban on all animal skins in fashion, timed to the release of 'The Devil Wears Prada 2'. The ad, which will run in 100 U.S. theaters for two weeks, features characters parodying the film's iconic roles. The campaign arrives as the fashion industry shows signs of shifting away from animal-derived materials.
Facts First
- PETA launched an ad campaign calling for a ban on all animal skins in fashion.
- The ad will run in 100 U.S. theaters for two weeks before showings of 'The Devil Wears Prada 2'.
- The ad parodies the film's characters, with a Miranda Priestly-like character declaring 'Runway will no longer feature any fashion made from animal skins.'
- The campaign's tagline is 'A Change of Heart Could Change Everything.'
- The sequel film earned $10 million in U.S. previews and $40.5 million internationally in its first two days.
What Happened
PETA debuted a new advertisement calling for a ban on all animal skins in fashion. The ad, created in collaboration with creative director Chris Carl, is inspired by 'The Devil Wears Prada'. It will run for two weeks before showings of 'The Devil Wears Prada 2' in 100 theaters throughout the United States. The advertisement features a Stanley Tucci look-a-like delivering the line 'Gird your loins' while co-workers hide animal skin clothing and accessories. A Miranda Priestly-like character is shown writing an email stating 'Runway will no longer feature any fashion made from animal skins. No exceptions. That's all.' The ad concludes with the tagline 'A Change of Heart Could Change Everything.'
Why this Matters to You
This campaign may influence the availability and social acceptability of animal-derived fashion items like leather, fur, and exotic skins. If the campaign is successful, you could see fewer of these products in mainstream stores and magazines, potentially shifting your shopping choices towards synthetic or plant-based alternatives. The campaign also highlights a broader industry trend, as Condé Nast officially banned new animal fur from its magazines' editorial and advertising pages in October 2025.
What's Next
The advertisement's two-week theater run could spark public conversation about the use of animal skins in fashion. The campaign's success may be measured by its ability to pressure other major fashion publishers and retailers to adopt similar bans. PETA's advocacy appears to be part of a long-term strategy that could lead to more brands publicly committing to fur-free and leather-free policies.