Variety Partners with NBCUniversal for Centennial Content Series
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Variety and NBCUniversal have launched a cross-platform content initiative celebrating NBC's 100th anniversary. The series will examine NBC's past, present, and future, rolling out across Variety's digital, print, social, video, and podcast platforms through December.
Facts First
- Variety and NBCUniversal partner for NBC's 100th anniversary content.
- Series examines NBC's evolution within industry-wide disruption.
- Content rolls out across Variety platforms through December.
- NBCUniversal's campaign culminates in a primetime special on Dec. 10.
- Variety will create a dedicated hub for NBC100 coverage on its website.
What Happened
Variety and NBCUniversal have partnered on a cross-platform content initiative tied to NBC's 100th anniversary celebration. Starting next month, Variety will publish a recurring series of NBC100 editorial and branded content across its digital, print, social, video, and podcast platforms. The rollout will extend through December. NBCUniversal's anniversary campaign will culminate in a live three-hour primetime special on December 10.
Why this Matters to You
If you follow media, entertainment, or television history, you may see more in-depth coverage of NBC's legacy and its future direction. The partnership could bring archival insights and expert analysis from Variety's editorial team to a central hub on Variety.com.
What's Next
The editorial series is designed to examine NBC's past, present, and future. Variety will use its archive and collaborate with NBCUniversal archivists to document milestone moments. All of Variety's NBC100 coverage will be gathered on a dedicated hub on Variety.com. The content initiative may include live media extensions.