U.S. Viewers Watched 33 Billion Minutes of 'Star Wars' Content in 2025
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Nielsen data released for Star Wars Day reveals U.S. audiences watched 33 billion minutes of Star Wars content across linear TV and streaming in 2025. Films accounted for the largest share of viewing, while the series 'Andor' was the most-watched live-action show. The data also shows generational preferences for different titles in early 2026.
Facts First
- U.S. viewers watched 33 billion minutes of 'Star Wars' content in 2025, with films making up 44.2% of total viewing.
- The series 'Andor' was the most-viewed live-action show with 7.4 billion minutes and topped viewing on May 4th, 2025.
- On Star Wars Day 2025, fans watched 637 million minutes of content, with 'Andor' and classic films leading the day.
- Viewing preferences varied by generation in early 2026, with 'The Mandalorian' popular among Gen Alpha and Boomers, and 'Andor' favored by Millennials and Gen X.
What Happened
Nielsen released viewing data for the Star Wars franchise in 2025 and early 2026. In 2025, U.S. viewers consumed 33 billion minutes of Star Wars content across linear TV and streaming. Films accounted for 44.2% of viewing, live-action shows for 38.9%, and animated projects for 16.8%. The most-viewed titles for the year were the film 'A New Hope', followed by 'The Phantom Menace' and 'Rogue One'. The live-action series 'Andor' was the most-viewed show with 7.4 billion minutes; its second season released between April and May 2025 and charted on Nielsen's Top 10 Streaming Originals list for six consecutive weeks. On May 4th (Star Wars Day) 2025, total viewing spiked to 637 million minutes, led by 'Andor' and followed by several classic films. For the first quarter of 2026, Nielsen data shows 'The Mandalorian' was most popular with Gen Alpha and Baby Boomers, 'The Clone Wars' with Gen Z, and 'Andor' with Millennials and Gen X.
Why this Matters to You
If you're a Star Wars fan, this data confirms the franchise's enduring popularity and may guide your viewing choices by highlighting what other fans are watching. For Disney+ subscribers, it reinforces the value of the platform as the exclusive streaming home for all this content. The strong performance of newer series like 'Andor' alongside classic films suggests the franchise's expansion into television is resonating, which could encourage Disney to invest in similar high-quality projects in the future.
What's Next
The sustained high viewership... is likely to inform Disney's content and marketing strategy. The company may continue to develop a mix of film, live-action series, and animated projects to cater to broad and generational audiences. The success of 'Andor' in particular might lead to more mature, story-driven series within the franchise.