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Disney Announces Major Live Event Schedule for 2025, Including Grammys Move to ABC

BusinessEntertainment5d ago
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Disney will present its upcoming slate of major live events to advertisers in May, highlighting a strong 2025 start. The schedule includes the Grammys moving to ABC in 2027 after decades on CBS, and the Super Bowl returning to ESPN and ABC.

Facts First

  • Disney will hold an advertiser presentation in New York on May 12
  • The Grammy Awards will move to ABC on Feb. 7, 2027, after more than 50 years on CBS
  • The Super Bowl will be on ESPN and ABC for the first time in over 20 years
  • Disney's 2025 live event schedule includes the college football championship, Grammys, Super Bowl, and Oscars
  • The company reported a strong quarter across most platforms and brands for October through December

What Happened

Disney President of Global Advertising Rita Ferro stated that the 2025 year has turned out to be strong in terms of delivery, with the quarter consisting of October, November, and December being strong across most platforms and brands. Disney will hold a presentation to advertisers in New York on May 12 to showcase its upcoming live event schedule. This schedule includes the college football championship, the Grammy Awards ceremony, the Super Bowl, and the Oscars. A significant long-term change is the Grammy Awards moving to ABC on February 7, 2027, after being broadcast on CBS for more than 50 years. The Super Bowl will also be on ESPN and ABC for the first time in over 20 years.

Why this Matters to You

If you enjoy major televised events, your viewing options may be changing. The Grammy Awards will move from CBS to ABC in 2027, which could affect where you find the ceremony. The Super Bowl's return to ESPN and ABC this year might offer you additional ways to watch the game beyond traditional cable. Disney's strong performance suggests its platforms and brands are likely to remain a central hub for premier live entertainment.

What's Next

Disney's presentation to advertisers on May 12 will likely provide more details about the programming and advertising opportunities surrounding these major events. The company appears to be positioning its portfolio of networks and streaming platforms as the primary destination for top live events in the coming years.

Perspectives

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Industry Analysts argue that Disney's unique ownership of major live events like the Super Bowl and the Oscars creates unprecedented levels of engagement and 'cultural moments' for sponsors.
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Market Observers note that the current advertising environment is improving compared to the previous year, which was hampered by uncertainty surrounding tariff announcements.
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Strategic Experts suggest that Disney's massive scale provides advertisers with the 'flexibility and agility' needed to navigate shifting markets, even as the scatter marketplace remains somewhat modest.
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Economic Analysts observe that during periods of market uncertainty, advertisers tend to avoid large risks and instead prioritize 'longstanding relationships' and proven platforms.