RisingJoy Expands Microdrama Reach with Global Licensing Deals
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Singapore-based distributor RisingJoy has secured content licensing deals with over 50 apps and platforms across more than 30 countries, signaling robust growth for the microdrama market. The company's catalog includes hundreds of popular titles, with several Chinese productions surpassing one billion views. RisingJoy is also co-developing new content with international partners and exploring AI-generated formats.
Facts First
- RisingJoy has entered licensing deals with over 50 apps and platforms across more than 30 countries.
- The microdrama market outside China is projected to reach $4.2 billion this year, according to Media Partners Asia.
- RisingJoy's catalog includes over 400 Chinese-language, 200 English-language, and 50 Korean titles.
- Three Chinese productions have each surpassed 1 billion views, with more than 80 additional titles clearing 100 million views in 2025.
- The company is co-developing new content with studios in China, Korea, Japan, India, and the U.S.
What Happened
RisingJoy, a Singapore-based distributor, has entered content licensing agreements with more than 50 apps and platforms across over 30 countries. Its confirmed long-term platform partners include Viu, Kuku TV, and IDN App. The company's extensive catalog consists of more than 400 Chinese-language, 200 English-language, and 50 Korean titles across variety, reality, and comedy genres. Three Chinese productions... have each surpassed 1 billion views, and more than 80 additional titles cleared 100 million views in 2025.
Why this Matters to You
You are likely to encounter more short-form, professionally produced dramas, or 'microdramas,' on the streaming apps and platforms you already use. This expansion could provide you with a wider variety of international content, including shows from China, Korea, and other regions, often tailored for quick viewing. The growth of this market may also lead to more investment in niche genres and innovative formats, including AI-generated anime targeted at younger audiences.
What's Next
RisingJoy's 2026 first-window slate includes new productions like 'The Doppelganger' from South Korea's Barunson E&A and 'When Fish Swim to the Land' from China's Netease Antelope. The company is actively co-developing micro intellectual property (IP) with studios in China, Korea, Japan, India, and the U.S., and is working with investor Double Vision on original micro formats. This suggests a continued pipeline of new content for global platforms.