Pijama Platform Expands Access to Curated Films, Aims for 100-200 Title Lineup
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Pijama, a transactional video-on-demand platform launched by filmmakers Pablo and Juan de Dios Larraín, has expanded from its website launch to major streaming devices and is adding new titles weekly. The platform offers a curated selection of films from sales agents and producers, with a model that returns 80% of revenues to content creators. It plans to launch marketing campaigns and sign with two broadcasters imminently.
Facts First
- Pijama launched as a website on January 25 with 25 titles from the Larraíns' production house, Fabula.
- The platform has expanded distribution to iOS, Android, Roku, FireTV, LG, and Samsung smart TVs since its launch.
- Pijama offers a curated lineup of just over 100 films, aiming for 100-200 titles from about 10 sales agents and select producers.
- Producers can upload films directly to the platform, select territories, and receive 80% of the revenues.
- The platform has signed deals with sales agents including MK2, Alpha Violet, Visit Films, Les Films du Losange, Electric Shadow, and Utopia Films.
What Happened
Pijama, a transactional video-on-demand (TVOD) platform launched by filmmaker Pablo Larraín and his brother, producer Juan de Dios Larraín, debuted as a website on January 25. It initially featured 25 titles from their production house, Fabula, which includes films like 'Neruda' and 'A Fantastic Woman'. The platform has since expanded its distribution, adding iOS and Android apps in April and becoming available on Roku, FireTV, LG, and Samsung devices this month. Pijama has signed commercial deals with several international sales agents, including MK2, Alpha Violet, and Visit Films. As of May 10, the platform offered just over 100 films, having added 20 titles in a single day last week.
Why this Matters to You
If you are a film enthusiast, Pijama may offer you access to a curated selection of international and arthouse cinema that can be difficult to find on mainstream services. For independent filmmakers and producers, the platform provides a direct distribution channel where you can upload your work, control its territorial availability, and retain a significant 80% share of the revenue. This model could help address the industry challenge noted in the article, where 80% of films made never find distribution.
What's Next
Pijama's commercial expansion is set to continue. Juan de Dios Larraín stated that the platform will sign with two broadcasters next week. The company plans to launch two marketing campaigns in late May and June: one targeted at producers and another at users. Executives will be promoting the platform at major film festivals, including Cannes, Karlovy Vary, Locarno, Toronto, San Sebastián, and Cairo. The platform aims to maintain a rotating, curated lineup of 100-200 films at a time.