Netflix Launches Redesigned Mobile App with Vertical Video Feed
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Netflix has launched a redesigned mobile app in nine countries, introducing a new vertical video feed called 'Clips'. The feature provides short clips from series, films, and specials tailored to user tastes, while full-length content must still be watched horizontally. Netflix plans to expand the feature and roll out the updated app globally in the coming months.
Facts First
- Netflix launched a redesigned mobile app in nine countries including the U.S., Canada, and the U.K.
- The app includes a vertical video feed called 'Clips' providing short clips tailored to user tastes.
- Users must still watch full-length content horizontally by rotating their smartphones.
- Netflix plans to expand 'Clips' to include podcasts, live programming, and genre-based collections.
- The updated app will be rolled out globally in the coming months.
What Happened
Netflix launched a redesigned mobile app on Thursday, April 30, in nine countries: the U.S., Canada, the U.K., Australia, India, Malaysia, Pakistan, the Philippines, and South Africa. The redesigned app includes a vertical video feed called 'Clips'. Users must still watch full-length series and movies horizontally by rotating their smartphones 90 degrees.
Why this Matters to You
If you are a Netflix subscriber in one of the launch countries, you now have access to a new way of discovering content through short, tailored clips. This may make browsing for something to watch faster and more engaging. For users elsewhere, you could see this updated app arrive on your phone in the coming months, potentially changing your browsing experience.
What's Next
Netflix intends to roll out the updated app to the rest of the world in the coming months. The company also plans to expand the 'Clips' feature in the future to include podcasts, live programming, and genre-based collections such as romance.