LACMA Launches 'Very LACMA' Campaign for New David Geffen Galleries
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The Los Angeles County Museum of Art (LACMA) has launched a new public-facing promotional campaign called 'Very LACMA', timed to the opening of its new $724 million David Geffen Galleries. The campaign features a citywide billboard initiative, marking the museum's first collaboration with the marketing agency Crown + Conquer. The new galleries, designed by Peter Zumthor, opened to the public on May 4.
Facts First
- LACMA launched the 'Very LACMA' campaign to promote the opening of its new David Geffen Galleries.
- The $724 million galleries opened to the public on May 4 after being designed by architect Peter Zumthor.
- The campaign features a citywide Los Angeles billboard campaign with statements like 'Los Angeles County Museum of Art Is Open. Very LACMA'.
- This is the first collaboration between LACMA and the marketing agency Crown + Conquer, which is celebrating its 10-year anniversary.
- LACMA is the largest art museum in the western United States, founded in 1961.
What Happened
The Los Angeles County Museum of Art (LACMA) launched a new public-facing promotional campaign called 'Very LACMA', timed to the opening of the new David Geffen Galleries. The campaign consists of a citywide Los Angeles billboard campaign featuring images of the museum and its artifacts. The David Geffen Galleries, which cost $724 million, opened to the public on May 4.
Why this Matters to You
If you live in or visit Los Angeles, you may see these new billboards promoting the city's largest art museum. The campaign signals a renewed public presence for LACMA, which could make its world-class art collection more visible and accessible. The opening of the new galleries provides a fresh reason to visit the museum, potentially offering new exhibitions and experiences.
What's Next
The 'Very LACMA' campaign is the first collaboration between LACMA and the marketing creative agency Crown + Conquer, which may indicate a new, more public-facing strategy for the institution. The museum's new David Geffen Galleries are now open and could become a major new cultural destination in Los Angeles.