Marketing Agency MDRN Logic Launches Gaming Division GLHF
Similar Articles
COL Group Appoints Timothy Oh as FlareFlow CMO Amid Vertical 2.0 Expansion
Enhanced Games Announces Broadcast Team for Inaugural Event
Peter Molyneux Announces Masters of Albion as Final Game, Funded by Previous Crypto Project
Gap Inc. Hires Former Paramount Executive to Lead Licensing and Brand Partnerships
Masters of Albion Enters Early Access with Ambitious Genre Blend
MDRN Logic, recently acquired by Terry Hines & Associates, has launched a dedicated gaming division called Good Luck Have Fun (GLHF). The division debuted with a PlayStation MLB campaign and is led by former MOCEAN President Erica Coates.
Facts First
- MDRN Logic has launched a gaming division named Good Luck Have Fun (GLHF)
- GLHF debuted with the PlayStation MLB 'Future You' campaign featuring Austin Schultz and Justice Alexander
- GLHF is led by CEO Erica Coates, the former President of MOCEAN
- GLHF is partnered with Epic Games/Fortnite, CD Projekt Red, Riot Games, and Warner Bros Games
- Michael Bennett, chief growth officer for MDRN Logic, will continue in a leadership role for GLHF
What Happened
Marketing agency MDRN Logic, which was recently acquired by Terry Hines & Associates, has launched a new gaming division named Good Luck Have Fun (GLHF). GLHF debuted on Thursday with the PlayStation MLB 'Future You' campaign, which features former professional baseball player Austin Schultz and comedian Justice Alexander (a.k.a. LGND). The division is led by CEO Erica Coates, who is the former President of MOCEAN.
Why this Matters to You
If you are a fan of video games, you may see more coordinated marketing campaigns from major studios like Epic Games, Riot Games, and Warner Bros. Games, as GLHF is partnered with these companies. This could lead to more integrated promotional events or content across different gaming platforms.
What's Next
The division appears to be positioned for growth within Terry Hines & Associates' portfolio, which includes other marketing agencies like Homebrew, THA|Create, and MAKR. GLHF's existing partnerships with major game publishers suggest it is likely to pursue additional high-profile gaming marketing campaigns.