Jason Momoa Partners with Lego to Promote Family Playtime
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Actor Jason Momoa is partnering with Lego for its 'Never Stop Playing' campaign, a public service announcement (PSA) timed for World Play Day on June 11. The campaign highlights research showing that five hours of weekly playtime boosts family happiness, but many families struggle to meet this threshold. Momoa, a father of two, is featured as a 'Playmaker' to encourage more family play.
Facts First
- Jason Momoa partners with Lego for its 'Never Stop Playing' campaign ahead of World Play Day.
- Research found five hours of weekly playtime boosts family happiness and wellbeing.
- 44% of surveyed families did not reach the five-hour weekly playtime threshold.
- Barriers to play include work, screen time, chores, cost, and lack of safe spaces.
- Momoa is currently filming the sequel 'A Minecraft Movie Squared' and will appear in upcoming 'Dune' and 'Supergirl' films.
What Happened
Jason Momoa is partnering with the Lego Group for its 'Never Stop Playing' campaign, a public service announcement (PSA) timed ahead of World Play Day on June 11. In the PSA, Momoa is featured as a 'Playmaker'. The campaign is informed by Lego Group research involving 30,000 parents and 15,000 children globally, which found that five hours of playtime a week boosts family happiness and wellbeing. However, 44% of the families surveyed did not reach that five-hour threshold, and data showed that more than 60 million families do not play together at all.
Why this Matters to You
If you're a parent, you may feel pressure to balance work, chores, and screen time with meaningful family connection. The research suggests prioritizing just five hours of play a week could improve your family's overall happiness. Common barriers cited include work, screen time, household chores, cost, and a lack of safe spaces, which you might recognize in your own routine. The campaign's message encourages you to carve out simple, unstructured playtime, which could be a low-cost way to strengthen family bonds.
What's Next
The 'Never Stop Playing' PSA will be released ahead of World Play Day on June 11, which is the Lego Group's annual observation of the United Nations (UN) International Day of Play. The campaign may raise awareness of the benefits of play and encourage more families to make time for it. Separately, Momoa is currently on the set of 'A Minecraft Movie Squared', a sequel to a 2025 film, and will appear in a 'Supergirl' film debuting later this month and the third installment of Denis Villeneuve's 'Dune' movie.