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Grammy Awards Move to ABC and Hulu for 2027 Ceremony

Entertainment5/12/2026
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The Grammy Awards ceremony will move from CBS to ABC and Hulu for its broadcast on February 7, 2027. Nominations for the 69th annual awards will be revealed on November 16, 2026, and the event will be held live from the Crypto.com Arena in Los Angeles. Disney is conducting a promotional push for the relocation as part of its broader live event schedule.

Facts First

  • Grammy Awards ceremony moves to ABC and Hulu after more than 50 years on CBS.
  • The 69th annual ceremony is scheduled for February 7, 2027 at Crypto.com Arena in Los Angeles.
  • Nominations will be revealed on November 16, 2026, with voting periods in October and December.
  • Disney's live event slate includes the Grammys, the college football championship, the Super Bowl on ESPN and ABC, and the Oscars.
  • Ben Winston has steered the Grammy Awards event since 2021.

What Happened

The Grammy Awards ceremony will move to ABC and Hulu for its broadcast on February 7, 2027, after being on CBS for more than 50 years. The event will originate live from the Crypto.com Arena in downtown Los Angeles. Nominations for the 69th annual Grammy Awards will be revealed on November 16, 2026. The eligibility period for the awards runs from August 31, 2025, through August 31, 2026. First-round nominations voting will be held from October 12-22, 2026, and final round voting is scheduled for December 10, 2026, through January 7, 2027. Ben Winston has steered the Grammy Awards event since 2021.

Why this Matters to You

If you watch the Grammys, you will need to tune into ABC or Hulu in 2027 instead of CBS. Disney's president of global advertising, Rita Ferro, stated that the company is conducting a promotional push for the relocation, which could mean you see more related advertising and content across Disney platforms. This move is part of a larger slate of live events Disney will broadcast, including the college football championship, the Super Bowl on ESPN and ABC for the first time in over 20 years, and the Oscars, which may offer you more consolidated viewing options if you are a subscriber to their services.

What's Next

Disney will hold a presentation to advertisers in New York on May 12, 2024, which may outline further details about the Grammy broadcast and promotional strategy. The upcoming awards cycle will proceed with nomination announcements and voting through the end of 2026, leading to the ceremony in February 2027.

Perspectives

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Grammy Leadership maintains that the organization is entering a 'bold new chapter' characterized by optimism and a mission to celebrate music that 'moves the world'.
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Disney Executives view the Grammys' move to their platforms as a strategic pillar of a broader plan to dominate 'cultural moments' through a concentrated lineup of live spectacles and major sporting events.
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Advertising Analysts observe that while the marketplace is navigating uncertainty, the current environment shows improved sentiment compared to previous years and benefits from the 'flexibility and agility' of large-scale platforms.