FIFA Announces First World Cup Final Halftime Show with Madonna, Shakira, and BTS
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FIFA has announced that Madonna, Shakira, and the K-pop boy band BTS will headline the first halftime show at a World Cup final. The show will take place at MetLife Stadium in New Jersey on July 19, with proceeds supporting a global education fund. The initiative follows a successful experiment with halftime entertainment at a previous tournament.
Facts First
- FIFA will introduce a halftime show at the World Cup final for the first time.
- Madonna, Shakira, and BTS are scheduled to co-headline the inaugural show.
- The World Cup final will take place at MetLife Stadium in New Jersey on July 19.
- Proceeds from the show will be donated to the FIFA Global Citizen Education Fund.
- Fox Sports and Telemundo will broadcast the 2026 games for American audiences.
What Happened
The International Federation of Association Football (FIFA) announced via an Instagram post that it aims to introduce a halftime show at the World Cup final. Chris Martin of Coldplay and Elmo announced the news in a teaser trailer posted at 9 p.m., which featured Ms. Piggy, Kermit, and several other Muppet crew members. Chris Martin and Elmo hand-selected Madonna, Shakira, and the K-pop boy band BTS as the co-headliners for the show. The World Cup final will take place at MetLife Stadium in New Jersey on July 19. Proceeds from the halftime show will be donated to the FIFA Global Citizen Education Fund, an initiative aiming to raise $100 million to expand access to quality education and football for children worldwide.
Why this Matters to You
You may have a new, high-profile entertainment event to watch during the World Cup final, which Fox Sports and Telemundo will broadcast. The 2022 World Cup match drew more than 500 million live viewers, suggesting this halftime show could reach a massive global audience. The proceeds from the show are directed toward a charitable fund, meaning your viewership could indirectly support an initiative for children's education and football access worldwide.
What's Next
The 2026 World Cup festivities begin on June 11. The final and its halftime show are scheduled for July 19. This initiative appears to build on FIFA's previous experiment with halftime entertainment during the 2025 Club World Cup, which featured Doja Cat, Tems, and J Balvin, also selected by Chris Martin.