Broadway Publicity Firm Boneau/Bryan-Brown Acquired, Rebranding as Aperture Public Relations
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Boneau/Bryan-Brown (BBB), a leading Broadway publicity firm founded in 1991, has been acquired by Heath Schwartz and Michelle Farabaugh. The company will be rebranded as Aperture Public Relations effective June 1, with the founders transitioning to consultant roles and the new owners taking leadership.
Facts First
- Boneau/Bryan-Brown (BBB) acquired by Heath Schwartz and Michelle Farabaugh.
- Firm rebranding as Aperture Public Relations effective June 1.
- Heath Schwartz and Michelle Farabaugh become principal owners and co-presidents.
- Adrian Bryan-Brown and Chris Boneau will continue as consultant and client services provider.
- BBB represented over 400 productions and campaigns for major shows like 'Chicago' and 'Harry Potter and the Cursed Child'.
What Happened
Boneau/Bryan-Brown (BBB), a publicity firm founded in 1991, has been acquired by Heath Schwartz and Michelle Farabaugh. The company will be rebranded as Aperture Public Relations, effective June 1. Heath Schwartz and Michelle Farabaugh will hold principal ownership and lead the new company as partners and co-presidents. Adrian Bryan-Brown will continue providing client services and Chris Boneau will serve as an independent consultant.
Why this Matters to You
If you attend Broadway shows, follow theatre news, or work in the entertainment industry, the continuity of experienced leadership may ensure the publicity campaigns for major productions you enjoy continue smoothly. The rebranding signals a new chapter for a firm that has historically managed campaigns for hundreds of productions, including recent hits like 'Moulin Rouge! The Musical' and 'The Outsiders'. With the founding partners remaining involved in consultancy and client services, the transition appears designed to maintain established relationships and expertise.
What's Next
The newly formed Aperture Public Relations will begin operating under its new name on June 1. The firm's deep roster of experience positions it to continue representing high-profile theatrical work. The business may continue its track record of supporting productions that win awards, as BBB-represented work has won 254 Tony Awards and 12 Pulitzer Prizes over a quarter century.