Tanya Cohen Exits Range Media to Co-Lead New Creator-Focused Studio
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Tanya Cohen is leaving her role as a partner at Range Media Partners to become co-CEO of Made By Us Studios (MBU). The new studio, backed by talent management firm Made By All (MBA), will partner with creators who have a combined 1.5 billion followers to develop intellectual property. Cohen will lead the venture alongside Made By All founder Leanne Perice.
Facts First
- Tanya Cohen is exiting Range Media Partners to become co-CEO of Made By Us Studios (MBU).
- She will lead the studio alongside Leanne Perice, the founder and CEO of backing firm Made By All (MBA).
- Made By Us Studios will partner with Made By All's top creators, who have a combined 1.5 billion followers.
- The studio's aim is to make creators partners in intellectual property ownership and monetization.
- Nic Stanish will serve as president of production and Ken Funahashi of DLA Piper is legal counsel for the venture.
What Happened
Tanya Cohen is leaving her position as a partner at Range Media Partners to become co-CEO of the newly formed Made By Us Studios (MBU). She will lead the studio alongside Leanne Perice, the founder and CEO of the digital talent management firm Made By All (MBA), which is backing the venture. Nic Stanish has been named president of production, and Ken Funahashi of DLA Piper is serving as legal counsel.
Why this Matters to You
If you follow major digital creators, you may see more of their original projects transition from social media platforms to traditional film and television. The studio's model aims to make creators partners in intellectual property ownership, which could lead to a wider variety of content influenced directly by popular online personalities.
What's Next
Made By Us Studios is likely to begin developing projects in partnership with Made By All's roster of creators. The success of this model could encourage other talent firms and traditional studios to pursue similar creator-led partnerships.