AMC Greenlights NASCAR Drama 'Thunder Road' and Renews Sports Documentary Series
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AMC Global Media has greenlit a new scripted drama series, 'Thunder Road,' produced in partnership with NASCAR and starring Dennis Quaid. The network also renewed its sports documentary series 'Rise,' continuing its investment in sports-themed programming. These moves expand AMC's content portfolio, which includes dramas like 'Better Call Saul' and sports properties like TNA Wrestling.
Facts First
- AMC has greenlit a new scripted series, 'Thunder Road,' produced with NASCAR and starring Dennis Quaid as a racing family patriarch.
- The network renewed its sports documentary series 'Rise,' which covers stories like the post-Katrina New Orleans Saints.
- NASCAR requested authentic race scenes for 'Thunder Road' and prohibited depictions of driving under the influence.
- The partnership provides AMC with access to NASCAR's sponsors for potential future advertising.
- AMC's portfolio includes dramas like 'Better Call Saul' and sports content like TNA Wrestling and a 'Point Break' series in development.
What Happened
AMC Global Media has officially greenlit a new scripted drama series titled "Thunder Road," produced in partnership with NASCAR. Dennis Quaid will star as the patriarch of a racing family. Separately, AMC renewed its sports documentary series "Rise." The network's content portfolio also includes the home of TNA Wrestling and a series based on the 1991 film "Point Break" currently in development.
Why this Matters to You
If you are a fan of scripted dramas or sports documentaries, you may soon have new series to watch on AMC's networks, which include AMC, Shudder, and BBC America. The partnership with NASCAR for "Thunder Road" could lead to more authentic portrayals of motorsports in entertainment. For advertisers, this deal may open up new sponsorship opportunities through AMC's access to NASCAR's sponsor network.
What's Next
Production on "Thunder Road" will move forward, adhering to NASCAR's stipulations for authentic race scenes and the prohibition of depicting impaired driving. The renewal of "Rise" means new seasons documenting sports stories are likely to be announced. The development of the "Point Break" series and the continued presence of TNA Wrestling suggest AMC is likely to further blend scripted drama and sports content in its programming strategy.