AMC Expands Streaming to Meta Quest and Launches Immersive Holiday Promotions
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AMC Global Media is expanding its streaming distribution through a new partnership with Meta, bringing its AMC+ app to Meta Quest virtual reality headsets later this year. The company is also deepening its collaboration with Sphere Entertainment Co. to create custom holiday content and launching a live fan event for its new series 'Vampire Lestat' in June. These moves aim to broaden the audience for AMC's programming through new platforms and immersive experiences.
Facts First
- AMC+ will launch on Meta Quest headsets later this year as part of a new partnership with Meta.
- AMC is creating bespoke holiday content with Sphere Entertainment Co. to support 'Best Christmas Ever' programming and AMC's 'FearFest' events.
- A live fan event for the series 'Vampire Lestat' is scheduled for June at New York's Beacon Theater, featuring a screening and a live musical performance by the character.
- AMC's programming is distributed widely via streaming services, FAST channels, and TV manufacturers' video services.
- Both AMC and Sphere Entertainment Co. are controlled by the Dolan family, which may facilitate their ongoing collaborations.
What Happened
AMC Global Media has entered a partnership with Meta to make its programs and films available via Meta Quest standalone virtual reality headsets. Kim Kelleher, president and chief commercial officer of AMC Global Media, stated that several AMC streaming apps will launch on the platform, beginning with AMC+ later this year. Separately, AMC is expanding its partnership with Sphere Entertainment Co. to create bespoke content for Sphere's event-and-content space, aiming to support its 'Best Christmas Ever' programming schedule and collaborating on a Halloween-themed promotion for AMC's 'FearFest' events. The holiday promotion is titled 'Sphere of Cheer', following a previous collaboration called 'Sphere of Fear'.
Why this Matters to You
If you own a Meta Quest headset, you may soon have a new way to watch AMC's shows and movies through the AMC+ app. For fans of AMC's programming, the company's collaboration with Sphere Entertainment Co. could lead to unique, immersive holiday-themed content and events. The live fan event in June for the new series 'Vampire Lestat' offers a specific, tangible experience for viewers interested in the show.
What's Next
The AMC+ app is scheduled to launch on Meta Quest headsets later this year. In June, AMC will host a fan event at the Beacon Theater in New York featuring a screening of the 'Vampire Lestat' premiere episode and a live performance of original music by the character. The series 'Vampire Lestat' is scheduled to debut on television on Sunday, June 7. The custom content created with Sphere Entertainment Co. for the 'Best Christmas Ever' schedule and the 'Sphere of Cheer' promotion will likely launch in the latter half of the year.