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Vietnamese Distributor Mockingbird Pictures Brings Commercial Slate to Cannes Market

EntertainmentBusiness5/13/2026
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Mockingbird Pictures is presenting a slate of Vietnamese films for international sales at the Cannes Market. The slate includes the upcoming comedy-drama 'Zero Meets Hero' and the record-breaking horror film 'Phi Phong: The Blood Demon', which is now expanding to international markets. These films represent a commercially successful wave of Vietnamese cinema seeking a global audience.

Facts First

  • Mockingbird Pictures is presenting a commercial slate of Vietnamese films at the Cannes Market.
  • The slate is anchored by 'Zero Meets Hero', a major holiday release directed by Huỳnh Lập, who previously made one of Vietnam's highest-grossing films.
  • 'Phi Phong: The Blood Demon' is included after becoming the highest-earning local horror title in Vietnamese box office history, grossing close to $7 million.
  • An international rollout for 'Phi Phong' is underway, with releases scheduled for North America, Cambodia, Malaysia, Brunei, Australia, and New Zealand.
  • Other titles include 'Hell Trotter' and 'Saigon Birthday Boy', which have also performed well commercially in Vietnam.

What Happened

Mockingbird Pictures is bringing a commercial slate to the Cannes Market. The slate is anchored by 'Zero Meets Hero', a multigenerational comedy-drama directed by Huỳnh Lập, who previously directed 'The Ancestral Home', one of Vietnam's highest-grossing films. 'Zero Meets Hero' is produced by Hồng Tú and 17 Production and is positioned as a major National Day holiday release in Vietnam this year.

Also featured is 'Phi Phong: The Blood Demon', a supernatural horror film produced by Bluebells Studios, the sister production company of Mockingbird Pictures. The film became the highest-earning local horror title in Vietnamese box office history, grossing close to $7 million. Its international rollout includes releases in North America on May 29, Cambodia on June 19, and Malaysia, Brunei, Australia, and New Zealand on June 25.

The slate also includes 'Hell Trotter', a horror film that has grossed over VND100 billion ($3.8 million), and 'Saigon Birthday Boy', an action thriller marking the feature directing debut of Lam Vissay.

Why this Matters to You

If you are a film enthusiast, this slate may introduce you to a new wave of commercially successful Vietnamese cinema. For industry professionals, the Cannes Market presentation signals growing international interest and distribution potential for Vietnamese genre films, which could lead to more diverse global releases.

What's Next

The international performance of 'Phi Phong: The Blood Demon' may indicate the global market's appetite for Vietnamese horror. The domestic release of 'Zero Meets Hero' during Vietnam's National Day holiday will be a key test for the commercial appeal of its director's latest project.

Perspectives

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Industry Executives observe that Vietnamese filmmakers are expanding their creative horizons through increased ambition in storytelling and production scale while striving to export culturally unique narratives to a global market.