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Variety Launches Power of Women Franchise in London Amid UK Production Growth

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Variety is launching its Power of Women franchise in London this week, honoring five prominent British actors. The announcement was made at SXSW London, coinciding with data showing UK film and TV production spending grew 22% last year. The event signals a continued expansion of Variety's multiplatform brand.

Facts First

  • Variety is bringing its Power of Women franchise to London with an event scheduled for Wednesday.
  • Honorees include Emilia Clarke, Emma Corrin, Cynthia Erivo, Hannah Waddingham, and Suki Waterhouse.
  • UK film and premium television production spend grew 22% last year to £6.8 billion ($9.12 billion), according to the British Film Institute.
  • The announcement was made at SXSW London by Variety's publisher and co-president Dea Lawrence.
  • Variety has evolved from a daily paper into a multiplatform publisher over its 120-year history.

What Happened

Variety's publisher and co-president Dea Lawrence announced the launch of the Power of Women franchise in London during an event at SXSW London on Monday. The Variety Power of Women London event will honor actors Emilia Clarke, Emma Corrin, Cynthia Erivo, Hannah Waddingham, and Suki Waterhouse. The announcement coincided with British Film Institute (BFI) data showing film and premium television production spend in Britain grew 22% to £6.8 billion ($9.12 billion) last year.

Why this Matters to You

If you work in or follow the UK creative industries, this event highlights the sector's economic strength and global recognition. The growth in production spending suggests a robust environment for jobs and investment in film and television. The franchise's expansion to London may bring more high-profile industry events and networking opportunities to the city.

What's Next

The Power of Women London event will take place on Wednesday, honoring the five announced actors. The success of this inaugural London event could lead to it becoming a regular fixture in the UK's cultural calendar, similar to its established counterpart in Los Angeles. The continued growth in UK production spending may attract further international media brands and events to the region.

Perspectives

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Industry Optimists argue that it is a 'great time to be British in the entertainment industry' due to a convergence of creativity, technology, and storytelling that allows the U.K. to resonate globally.
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Technology Advocates maintain that AI and new tools can be used alongside humans to 'make something greater' and enable projects that were previously impossible.
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Media Analysts describe Variety as 'a cultural brand' that serves to report, interpret, and connect the community to news.