Tokyo Broadcasting System Expands U.S. Development with Key Hire
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Tokyo Broadcasting System (TBS) has hired Elwin de Groot as a senior unscripted development executive, following his 18-month advisory role with the company. This move is part of TBS's strategy to expand its reach in the U.S. market by developing original intellectual property (IP) and adapting aired formats.
Facts First
- Tokyo Broadcasting System (TBS) has hired Elwin de Groot as a senior unscripted development executive.
- The hire is part of TBS's U.S. expansion strategy, which includes developing original IP and adapting aired formats.
- De Groot previously advised TBS for 18 months, helping establish the company's Los Angeles office.
- TBS is already active in the U.S., producing NBC's 'American Ninja Warrior' and airing the skateboarding series 'Kasso'.
- The company's Los Angeles office is growing, with sales executive Shuji Maeda recently moving from Tokyo headquarters.
What Happened
Tokyo Broadcasting System (TBS) has officially hired Elwin de Groot as a senior unscripted development executive. De Groot previously served as an advisor to TBS for the past 18 months, during which he helped the company establish its Los Angeles office. This hiring is a concrete step in TBS's stated intention to expand its reach into the U.S. market by developing original intellectual property (IP) and adapting aired formats. As part of this expansion, sales and development executive Shuji Maeda recently moved from the Tokyo headquarters to the Los Angeles office.
Why this Matters to You
If you are a fan of unscripted television, you may see more shows with international origins or co-productions on U.S. networks and streaming platforms. TBS's expansion could lead to new competition and opportunities in the entertainment industry, potentially creating more jobs in development and production in Los Angeles. The company's strategy of adapting successful formats suggests viewers might encounter familiar show structures with new cultural twists.
What's Next
TBS is likely to accelerate its development of new shows for the U.S. market, potentially partnering with more American production companies. De Groot's extensive background in format creation and U.S. development suggests TBS could soon announce new projects. The company's existing U.S. production, 'American Ninja Warrior', is set to enter its 18th season this summer, providing a stable foundation for its expanded ambitions.