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Toei Animation Launches New Gaming Division to Create Original IPs

BusinessEntertainmentTechnology4/21/2026
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Toei Animation has launched a new gaming division, Toei Games, which will focus on creating original intellectual properties rather than adapting its existing franchises like Dragon Ball. The first game from the new studio will be announced on Friday, April 24th, and will be released on PC via Steam.

Facts First

  • Toei Animation has launched a new gaming division, Toei Games, announced by president and CEO Fumio Yoshimura.
  • The division will focus on creating entirely new intellectual properties (IPs) rather than using existing franchises.
  • The first game will be announced on Friday, April 24th and will be released on PC via Steam first.
  • Toei Games will collaborate with creators in Japan and abroad to develop these new properties.
  • The company plans to leverage its video production expertise to deliver its entertainment experience globally.

What Happened

Toei Animation has launched a new gaming division called Toei Games, aiming to create entirely new intellectual properties (IPs) from scratch rather than utilizing existing franchises like Dragon Ball or One Piece. The first game from Toei Games will be announced on Friday, April 24th, with plans to release games on PC via Steam first.

Why this Matters to You

If you are a fan of video games or Japanese animation, you may soon have access to new, original gaming experiences from a major creative studio. This move could lead to fresh franchises and stories not tied to existing anime series.

What's Next

The first concrete project from Toei Games will be revealed on Friday, April 24th. Following that, the company is likely to begin developing and releasing these original games, starting on PC.

Perspectives

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Industry Analysts view Toei's decision to pivot away from established intellectual properties toward new characters as a "bold move" that "could easily pay off" by appealing to younger generations.