TelevisaUnivision Secures Major Sports and Content Deals for Spanish-Language Audiences
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TelevisaUnivision has announced a series of major programming deals, including a Spanish-language broadcast of Super Bowl LXI in 2027. The company has also secured rights to major soccer tournaments and expanded its short-form and music content for its ViX streaming service. These announcements were made during the TV industry's annual upfront marketplace.
Facts First
- A Spanish-language Super Bowl broadcast in 2027 via a sublicensing agreement with ESPN.
- Extended rights for Mexican National Team matches through 2034 and renewed deals for CONCACAF tournaments.
- New sports rights for Formula 1 and CONMEBOL tournaments as part of recent partnerships.
- Expansion of ViX streaming content with a new music series, a venture with Marc Anthony, and over 100 new short-form titles planned.
- A creator-driven event collaboration with MrBeast Partnership tied to the Gold Cup soccer tournament.
What Happened
TelevisaUnivision announced a series of major programming and rights deals during the TV industry's annual upfront marketplace. The most prominent is a plan to broadcast a Spanish-language version of Super Bowl LXI in 2027, facilitated by a sublicensing agreement with Disney's ESPN, which holds the game's rights. In sports, the company will air the Formula 1 Las Vegas Grand Prix this November through a partnership with Apple, secured its first rights deal for the CONMEBOL Libertadores and Sudamericana soccer tournaments, and renewed its rights for CONCACAF's Gold Cup and Nations League. It also extended its rights for Mexican National Team matches through 2034.
For its ViX streaming service, TelevisaUnivision is launching 'SESSIONS by ViX Música,' a new series featuring major Latin artists and top creators. It launched a new venture with Marc Anthony to develop music properties, original video, and lifestyle ventures. The company also plans to produce more than 100 new short-form vertical titles, known as ViX MicrOs, in 2026, building on a library that has already delivered over 1 billion views since its July 2025 launch.
Why this Matters to You
If you're a Spanish-speaking sports fan, you will have more ways to watch major events like the Super Bowl and top-tier soccer tournaments in your preferred language. The expansion of short-form content and music programming on ViX means you may discover more entertainment options tailored to Latin audiences. For advertisers, these upfront announcements signal where major media companies are placing their bets, which could influence the commercials you see.
What's Next
The Super Bowl Spanish-language broadcast is scheduled for 2027, and the Formula 1 Las Vegas Grand Prix will air this November. The company's plans to produce over 100 new ViX MicrOs shorts in 2026 suggest a continued push into short-form digital content. The new ventures with Marc Anthony and the MrBeast Partnership will likely result in new music and event content rolling out in the coming years.