Spotify Adds Peloton Workouts and Wellness Content to Premium Subscription
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Spotify is expanding into fitness by offering on-demand workout videos and guided classes within its app. Premium subscribers in the U.S. and most markets can access over 1,400 classes featuring Peloton instructors and other wellness creators. The move taps into a large existing audience, as nearly 70% of Premium customers work out monthly.
Facts First
- Spotify is adding fitness content to its app, including videos and guided workouts alongside music and podcasts.
- Premium subscribers get access to over 1,400 on-demand classes featuring instructors from Peloton.
- The workout library spans strength, cardio, yoga, and meditation and is available primarily in English.
- Users can download classes for offline access and switch between watching on a TV and listening on another device.
- The expansion targets a ready audience, with nearly 70% of Premium customers and over 150 million fitness playlists already active on the platform.
What Happened
Spotify is expanding its service into the fitness category by integrating videos and guided workouts directly into its app. The offering includes more than 1,400 on-demand workout classes featuring instructors from Peloton. The content spans strength, cardio, yoga, and meditation. Peloton workout videos will be available to Spotify Premium subscribers in the U.S. and most other markets. All Spotify users, including free and Premium subscribers, also have access to dozens of curated playlists and content from a roster of wellness creators.
Why this Matters to You
If you are a Spotify Premium subscriber, your existing subscription now includes a library of guided workout videos, which could provide a more integrated entertainment and fitness experience without needing a separate app subscription. You may find it easier to combine your workout music with instructional content. The ability to download classes for offline access and switch between watching on a TV and listening on a phone or smart speaker could make workouts more flexible, especially if you travel or have limited internet access.
What's Next
Spotify's move into fitness content is likely to intensify competition in the digital wellness space. The company may expand its library of workouts and instructors based on user engagement. Further integration between audio and video fitness content within the Spotify app could be developed, potentially making it a more central hub for daily routines.