Roku's Howdy Streaming Service Surpasses 1 Million Subscribers
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Roku's Howdy subscription streaming service has gained over 1 million subscribers in its first six months. The service, which costs $3 per month without commercials, has become a significant part of subscriptions made through Roku's platform and has recently expanded its availability.
Facts First
- Howdy has over 1 million subscribers six months after its August launch.
- The service costs $3 per month and is commercial-free.
- It represented 23% of all SVOD subscriptions made through The Roku Channel.
- Distribution expanded in March to Amazon Prime Video and standalone mobile apps.
- The library includes movies and TV shows like 'Edge of Tomorrow' and 'Nip/Tuck'.
What Happened
Roku debuted the Howdy subscription video-on-demand (SVOD) service in August. Research firm Antenna estimates the service gained almost 300,000 subscribers in its launch month and added roughly 100,000 subscribers in each subsequent month, leading to a total of more than 1 million subscribers six months after launch. Initially exclusive to The Roku Channel, Roku's free ad-supported streaming television (FAST) service, Howdy has represented 23 percent of all SVOD subscriptions made through that platform. In March, Roku expanded Howdy's distribution by making it available through Amazon Prime Video and as standalone iOS and Android apps.
Why this Matters to You
If you're looking for a low-cost, ad-free streaming option, Howdy provides a new alternative at $3 per month. Its recent expansion to Amazon Prime Video and mobile apps may make the service more convenient to access on different devices. The service's library, which includes movies like 'Edge of Tomorrow' and TV shows like 'Nip/Tuck,' could offer you a catalog of older films and series.
What's Next
The service's rapid growth in its first six months suggests it could continue to attract subscribers, especially with its newly expanded distribution. Roku may be likely to add more content to the Howdy library to maintain subscriber interest.