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Robert Greenblatt Returns to Universal TV with First-Look Deal

BusinessEntertainment5/4/2026
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Producer Robert Greenblatt is returning to Universal Television (UTV) under a new first-look deal. His company, The Green Room, will develop and produce television projects for UTV across all platforms, with the first project being an adaptation of the novel 'The Lies I Tell'.

Facts First

  • Robert Greenblatt has signed a first-look deal with Universal Television (UTV)
  • His company, The Green Room, will develop projects for UTV across all platforms
  • Jon Wu continues as head of filmed content for The Green Room and will executive produce alongside Greenblatt
  • The first project is a series adaptation of Julie Clark's novel 'The Lies I Tell', which is in development
  • Greenblatt currently executive produces HBO's 'The Gilded Age', which he originally greenlit for NBC

What Happened

Robert Greenblatt is returning to Universal Television (UTV) under a first-look deal, as confirmed by Variety. Under the deal, Greenblatt and his production company, The Green Room, will develop and produce television projects for UTV across all platforms. Jon Wu continues to serve as head of filmed content for The Green Room and will serve as an executive producer across projects alongside Greenblatt. The first project under this new deal is a series adaptation of the Julie Clark novel 'The Lies I Tell', which is currently in development. Ken Olin, Roxanne Olin, Jon Wu, and Julie Clark will executive produce the adaptation.

Why this Matters to You

This deal may lead to a new wave of television series from a producer with a track record of launching popular shows like 'The Voice', 'This Is Us', and 'The Good Place'. You could see these new projects appear on various streaming platforms and networks in the coming years. The first project, 'The Lies I Tell', is a story about a con artist and a woman seeking to expose her, which could become a new drama for you to watch.

What's Next

The adaptation of 'The Lies I Tell' is in development and will likely move into production. Greenblatt's The Green Room may announce additional projects for Universal Television (UTV) in the future.

Perspectives

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The Returning Producer expresses immense joy regarding his return to NBCU and praises the 'extraordinary, world-class studio' built by Pearlena Igbokwe.
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Industry Executives view the appointment as both 'exciting and fitting' while highlighting how his 'taste, vision and relationships' have defined successful television.