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Prime Video Launches Family Drama 'It's Not Like That' in Faith Genre Expansion

Entertainment5/15/2026
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Prime Video is expanding its faith-based content with the new series 'It's Not Like That,' premiering May 15. The show follows a pastor and his best friend's widow as they navigate grief, parenting, and a growing bond. All eight episodes of the Atlanta-set drama will be available at once.

Facts First

  • Prime Video is expanding its faith-based genre following the success of shows like 'The Chosen'.
  • 'It's Not Like That' premieres all eight episodes on May 15, created by Ian Deitchman and Kristin Robinson.
  • The series follows Pastor Malcolm, a widower with three children, and Lori, his late wife's best friend who is divorcing.
  • The plot explores their bond and romantic feelings while they manage grief and caregiving for their children.
  • The children face their own challenges, including bullying, fractured friendships, and the pressures of being a preacher's kid.

What Happened

Prime Video announced the premiere of the new original series 'It's Not Like That' for May 15, as part of an expansion of its faith-based content offerings. The eight-episode season, created by Ian Deitchman and Kristin Robinson, is set in Atlanta. The story begins on the first day of school and centers on Pastor Malcolm (Scott Foley) of Grace Community Church, a widower with three children, and Lori (Erinn Hayes), his late wife Jenny's best friend who is going through a divorce.

Why this Matters to You

If you enjoy character-driven family dramas or faith-based storytelling, you will have a new series to watch in May. The show's focus on navigating grief, blended family dynamics, and community support may resonate with viewers facing similar life challenges. Its release strategy—dropping all episodes at once—could allow for a convenient weekend binge.

What's Next

All eight episodes of 'It's Not Like That' will be available to stream on Prime Video starting May 15. The show's performance could influence Amazon's decision to greenlight more content in this genre.

Perspectives

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Critics of the Show's Tone praise the series for being a 'breath of fresh air without feeling like religious propaganda' and note that it avoids being 'preachy or exclusionary' like other faith-based media.
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Theological Analysts observe that Christianity acts as an 'intricate family drama' pillar and a 'guiding light' for characters who do not 'thrust their beliefs on others'.
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Human Interest Observers argue that the show's themes of parenting, friendship, and love are universal, acknowledging that life is 'tumultuous for both believers and non-believers'.
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Narrative and Casting Experts contend that the parenting storylines are 'the most captivating aspect' and highlight that the leads are 'perfectly cast' with strong chemistry.