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Mongolian Documentary 'Colors of White Rock' Acquired for Worldwide Sales Ahead of Tribeca Premiere

EntertainmentCultureWorld5/5/2026
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London-based MetFilm Sales has acquired worldwide sales representation for the debut documentary feature 'Colors of White Rock' by Mongolian filmmaker Khoroldorj Choijoovanchig. The film, which follows a woman truck driver on Mongolia's coal roads, will have its world premiere at the Tribeca Film Festival next month as part of the official documentary competition.

Facts First

  • MetFilm Sales has acquired worldwide sales rights for the documentary 'Colors of White Rock'
  • The film will have its world premiere at the Tribeca Film Festival's official documentary competition next month
  • The story follows Maikhuu, a woman truck driver working on coal roads in Mongolia's Gobi Desert
  • The documentary depicts the impact of Mongolia's mining boom, referred to as 'Minegolia'
  • Director Khoroldorj Choijoovanchig's previous short film won the British Documentary Grierson Award for Best Short Film

What Happened

London-based MetFilm Sales has acquired worldwide sales representation for the debut documentary feature 'Colors of White Rock' by Mongolian filmmaker Khoroldorj Choijoovanchig. The film will have its world premiere at the Tribeca Film Festival next month as part of the official documentary competition. The film follows Maikhuu, a woman truck driver working on coal roads in the Gobi Desert and depicts the impact of Mongolia's mining boom, referred to as 'Minegola'.

'Colors of White Rock' is produced by Tessa Louise-Salomé and Luc Sorrel for Petite Maison Production, with Khoroldorj Choijoovanchig co-producing for iCity Films. The film was made with the participation of France Télévisions and received support from multiple organizations including the Alter-Ciné Foundation, Asian Cinema Fund, Catapult Film Fund, CNC, Doc Society Climate Story Fund, Inmaat Foundation, Mongolian Film Council, Procirep-Angoa, Sundance Institute Documentary Film Program, and The Rogovy Foundation.

Why this Matters to You

If you're interested in global cinema and documentary filmmaking, this acquisition and festival placement may signal new opportunities to see stories from underrepresented regions. The film's focus on environmental and social impacts of mining could provide insight into global resource extraction issues that affect supply chains and economies worldwide. As a viewer, you may soon have access to this award-winning filmmaker's work through international distribution channels.

What's Next

The film will have its world premiere at the Tribeca Film Festival next month, where it will compete in the official documentary competition. Following the festival premiere, MetFilm Sales will likely begin marketing the film to international distributors and streaming platforms, which could lead to wider availability for global audiences. The festival exposure may also bring greater attention to Mongolian cinema and stories about environmental impacts in the region.

Perspectives

“
The Producers describe the film as a work of immense scale that explores the intersection of intimate human experiences and global forces through a lens of resilience and female strength.
“
Film Critics praise the film for its extraordinary beauty set against a harsh landscape and characterize it as both a personal portrait and a critique of the global resource economy.