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Meta Ends Contract With Sama After Workers Report Viewing Private Smart Glasses Footage

TechnologyBusiness4/30/2026
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Meta has ended its contract with Sama, a data annotation firm, following reports that workers viewed sensitive footage recorded by Ray-Ban Meta smart glasses. The company stated Sama did not meet its standards, while Sama claims it was never notified of any failure and that the cancellation affected over 1,100 workers.

Facts First

  • Workers from Sama reported viewing sensitive footage recorded by Ray-Ban Meta smart glasses
  • Meta ended its contract with Sama approximately two months after the report was published
  • A Meta spokesperson said Sama did not meet standards, leading to the contract termination
  • Sama stated it was never notified of any failure and consistently met required standards
  • The contract cancellation affected 1,108 workers according to Sama

What Happened

In February, workers from Sama, a company contracted by Meta, reported viewing sensitive, embarrassing, and seemingly private footage recorded by Ray-Ban Meta smart glasses. Sama is a Kenya-headquartered firm that performs data annotation work for Meta's AI systems. Swedish newspapers Svenska Dagbladet and Göteborgs-Posten, along with Kenya-based freelance journalist Naipanoi Lepapa, published a report featuring these complaints. Approximately two months after this report was released, Meta ended its contract with Sama.

Why this Matters to You

If you use smart glasses or any device that records personal moments, this report highlights how your private data might be handled during AI development processes. The incident may lead to stricter oversight and privacy safeguards for data used in training AI models, which could enhance your confidence in future products. The contract cancellation also shows that public reporting on worker conditions can influence corporate decisions.

What's Next

Meta has stated it terminated the contract because Sama did not meet its standards, though Sama has contested this, claiming it was never notified of any failure. This dispute may lead to further scrutiny of data annotation practices and contractor relationships within the tech industry. Companies like Meta might implement more rigorous audits and transparency measures for their data processing partners to prevent similar incidents.

Perspectives

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Sama Workers contend that Meta terminated their contract as retaliation for reporting privacy violations involving footage of individuals performing intimate personal acts.
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Sama maintains that the company upholds the 'integrity of our work' regarding their professional standards.