Lionsgate Appoints Amanda Kozlowski as President of Worldwide Marketing
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Lionsgate has appointed 18-year company veteran Amanda Kozlowski as president of worldwide marketing for its motion picture group. She will report to group chair Adam Fogelson and help shape brand and franchise strategy for properties like 'John Wick' and 'The Hunger Games'. Kozlowski previously served as interim marketing chief, leading campaigns for recent releases including 'Michael'.
Facts First
- Amanda Kozlowski appointed president of worldwide marketing for Lionsgate's motion picture group.
- Will report to group chair Adam Fogelson and help shape brand and franchise strategy.
- Previously served as interim marketing chief, leading campaigns for films like 'The Housemaid' and 'Michael'.
- An 18-year veteran of Lionsgate with experience in strategy, distribution, marketing, and analytics.
- Two executives promoted to report to her: Nasim Cambron and Jack Teed to executive VP roles.
What Happened
Lionsgate has appointed Amanda Kozlowski as president of worldwide marketing for its motion picture group. She will report to Adam Fogelson, the chair of the motion picture group. Kozlowski previously worked as executive strategist and interim head of marketing for the group, a role in which she led global campaigns for films including 'The Housemaid', 'Now You See Me: Now You Don't', and 'The Long Walk'. She most recently worked on the film 'Michael', which earned $183 million domestically and $423 million globally after 12 days of release.
Why this Matters to You
This executive appointment is a behind-the-scenes move that may influence the marketing and release strategy for major film franchises you watch. Kozlowski's role in shaping strategy for properties like 'John Wick', 'Saw', 'The Hunger Games', and 'The Housemaid' could affect how these films are promoted and when they reach theaters or streaming platforms. Her track record includes recent commercially successful campaigns, which suggests the studio is aiming for continued strong performance for its upcoming slate, which includes 'Power Ballad' and 'The Hunger Games: Sunrise on the Reaping'.
What's Next
Kozlowski will now work with Erin Westerman, the motion picture group's president, to shepherd films from development through release. In her expanded role, she will oversee a team that includes Nasim Cambron and Jack Teed, who have been promoted to executive vice president roles reporting to her. The studio's upcoming release schedule will provide an early indicator of the marketing direction under this new leadership structure.