K-Pop Group Cortis Hosts Exclusive Airbnb Experience in Seoul
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K-pop group Cortis partnered with Airbnb to host an exclusive two-hour 'Seoul Hideout' experience, featuring interactive activities with the group's members. The event is part of a broader free pop-up open to over 1,000 guests this week. Airbnb's research shows K-culture significantly influences travel decisions to Korea.
Facts First
- Cortis debuted under Hybe’s BigHit Music in August 2025 and headlined the NBA Crossover Concert Series.
- The group partnered with Airbnb for an exclusive 'Seoul Hideout' experience featuring interactive activities with members.
- A broader free pop-up event is open to more than 1,000 guests from May 1-7.
- Airbnb research indicates K-culture influences 94% of visitors and prospective travelers to Korea.
- K-pop fans reportedly stay longer and spend $435 more than average travelers, according to Airbnb's Korea country manager.
What Happened
Airbnb hosted an exclusive two-hour 'Airbnb & Cortis Seoul Hideout' experience on April 28. The experience featured two distinct themed areas—a 'Red side' and a 'Green side'—and included activities such as chasing UV-lit clues, customizing keycards, raiding lockers, marking preferences on a bingo card, and playing Jenga with the five members of Cortis. The group's second EP is titled 'Greengreen' and includes the lead single 'Redred'. A broader, free pop-up event connected to this partnership is open to more than 1,000 guests from May 1-7.
Why this Matters to You
If you are a traveler interested in Korean culture, this partnership highlights how K-pop and entertainment are becoming integrated into travel experiences. Airbnb's commissioned survey found that 94% of visitors and prospective travelers to Korea say K-culture influenced their decision to visit. For K-pop fans specifically, travel patterns may differ; Airbnb's Korea country manager, Lyla Seo, stated that these fans stay longer and spend $435 more than the average traveler and often travel in groups. The South Korean government is working toward a target of 30 million inbound travelers by 2028, which could lead to more cultural tourism initiatives.
What's Next
The free pop-up event is scheduled to run from May 1-7. Airbnb's partnership with Cortis is part of a series of K-culture collaborations, following earlier experiences with groups like BTS, Enhypen, and Seventeen. The company may continue to develop similar experiences, as its research shows a strong link between K-culture and travel motivation. New regulations in Korea removed a significant portion of Airbnb’s Seoul listings last year, but the company reported that during a recent BTS concert weekend, all its bookings were occupied.