JustWatch Appoints Former Searchlight Executive Terence Sheridan as Senior VP of Media Strategy
Similar Articles
Nielsen Appoints Julie DeTraglia to Lead Content and Strategic Insights
Variety Hires Marlow Stern as Chief Correspondent to Cover Film Industry
See-Saw Films Secures $50 Million Financing Partnership with Entourage Ventures
Marketecture Media Appoints Jackelyn Keller as Chief Revenue Officer to Scale Business Events
Steven Rinella and MeatEater Sign with United Talent Agency for Expanded Media Growth
JustWatch has hired Terence Sheridan, a former Searchlight Pictures executive, as its new Senior Vice President of Media Strategy. Based in Los Angeles, Sheridan will help bring the company's performance media, data, and technology to U.S. studios, streamers, and agencies. His appointment signals JustWatch Media's continued expansion in the entertainment advertising sector.
Facts First
- Terence Sheridan joins JustWatch as Senior VP of Media Strategy in its Los Angeles office.
- Sheridan is a former Searchlight Pictures executive with over 15 years in media and digital advertising for major film releases.
- He will help bring JustWatch's performance media and technology to U.S. studios, streamers, and agencies.
- JustWatch Media, the company's B2B division, has run over 20,000 campaigns for movie and TV releases worldwide.
- The Berlin-based company's consumer guide serves more than 50 million monthly users looking for streaming content.
What Happened
Terence Sheridan has joined JustWatch as its new Senior Vice President of Media Strategy, operating from the company's Los Angeles office. Sheridan previously served as Director of Performance Media and Merchandising at Searchlight Pictures. He brings more than 15 years of experience in media, digital advertising, and strategy for major film releases, having also held senior roles at Disney's media agency OMG23 and at Operam.
Why this Matters to You
If you use streaming services, you may notice more targeted ads for new movies and shows on platforms like YouTube, Meta, and TikTok. Sheridan's hiring could lead to studios and streamers using JustWatch's data and technology to make their advertising campaigns more effective. This might help you discover content that aligns with your interests more efficiently.
What's Next
Sheridan will now begin his work to expand JustWatch Media's reach within the U.S. entertainment industry. The division is likely to continue leveraging its track record of over 20,000 global campaigns to attract more business from major studios and streaming platforms.