GTA 6 Pre-Order Campaign Expected to Begin Monday
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Grand Theft Auto 6 (GTA 6) is reportedly set to begin its pre-order campaign on Monday, May 18th, ahead of its scheduled launch on November 19th. The game's development cost is reported to be between $1 billion and $1.5 billion, and its publisher has discussed pricing strategy.
Facts First
- Pre-order campaign for GTA 6 may begin Monday, May 18th, according to emails reportedly sent to Best Buy affiliates.
- The game is scheduled to launch on November 19th for Xbox Series X/S and PlayStation 5.
- Development cost is reported between $1bn and $1.5bn, with Take-Two CEO stating the game has been 'expensive'.
- Take-Two has discussed pricing strategy, with a report from early last year suggesting a retail price of $100.
- Rockstar faced pressure from MPs and a union following staff firings last October.
What Happened
Emails reportedly sent to Best Buy affiliates suggest the pre-order campaign for Grand Theft Auto 6 (GTA 6) begins Monday, May 18th. The game is currently scheduled to launch for Xbox Series X/S and PlayStation 5 on November 19th. This follows a delay announced last November, which moved the release from an autumn 2025 window to May 26th, 2026, before the current November date was set. The most recent trailer for the game was released over a year ago. Rockstar faced pressure from MPs and the Independent Workers' Union of Great Britain (IWGB) following the firing of staff members in October last year.
Why this Matters to You
If you are a fan of the franchise, you may soon be able to secure your copy of one of the most anticipated video game releases. The game's development cost is reported to be between $1 billion and $1.5 billion, which could influence its final retail price. Take-Two CEO Strauss Zelnick has discussed pricing, stating the company's 'job is to charge way, way, way less of the value delivery', while a report from early last year suggested the game could retail for $100. Sony has urged PlayStation 4 users to upgrade to a PlayStation 5 to play GTA 6, which could affect your hardware decisions.
What's Next
The pre-order campaign appears likely to start on Monday, May 18th. Following this, the game is scheduled to launch on November 19th. Further marketing and announcements from Rockstar and Take-Two are expected as the launch approaches.