Fox Unveils New Ad Performance Report Ahead of Upfront Market
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Fox has released its Fox Flash Impact Report, a new system for evaluating ad performance based on consumer actions like store visits and online searches. The report, which uses data from over 20 sources, shows campaigns on Fox drove significant increases in foot traffic and search engagement. The company will present the findings to advertisers on Monday ahead of the industry's annual upfront market.
Facts First
- Fox launched the Fox Flash Impact Report to measure ad performance by consumer outcomes like brand awareness and store visits.
- Ad campaigns on Fox drove foot traffic up to 81% higher for quick-service restaurants, according to the company's data.
- Ads for financial-services firms on Fox drove 13% higher search engagement than among those who did not see the ads.
- One ad on Fox generated engagement equal to five 30-second ads on competitive broadcast and cable networks in an online analysis.
- Fox will present the report to advertisers on Monday ahead of the annual industry upfront market.
What Happened
Fox unveiled the Fox Flash Impact Report on Thursday. The report evaluates commercial performance based on consumer outcomes such as brand awareness, purchase consideration, viewer engagement, showroom visits, website surfing, and requests for coupons or brochures. Fox's research utilizes data from more than 20 different sources, including YouGov, Marketcast, and EDO. The company is scheduled to make a presentation to advertisers on Monday, ahead of the industry's annual 'upfront' market.
Why this Matters to You
If you see advertisements on Fox, the data suggests those ads may be more effective at driving consumer action than ads on other networks. For businesses, this report could influence where they choose to spend their advertising budgets, which may affect the commercials you see during your favorite shows.
What's Next
Fox will present its findings to advertisers on Monday. This move follows similar offers from other media companies like AMC Global Media, Paramount Skydance, and A+E Global Media regarding outcome-based data. The presentation is part of the annual upfront market, where networks sell the bulk of their advertising inventory for the upcoming season, so the report's reception may shape future advertising deals.