CBS Launches 'Anytime Delight' Campaign and Major Soap Crossover
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CBS is launching a new marketing campaign for its daytime dramas, featuring stars singing a reworked version of 'Afternoon Delight'. The campaign coincides with a major crossover event between 'The Young and the Restless' and the new soap 'Beyond the Gates' next month. All three CBS soaps have been renewed through the 2027-2028 season, ensuring their long-term availability.
Facts First
- CBS debuts 'Anytime Delight' campaign for its daytime soaps, using a new version of the 1976 song 'Afternoon Delight'.
- A multi-episode crossover event between 'The Young and the Restless' and 'Beyond the Gates' is scheduled for June 9-12.
- All three CBS soaps are renewed through the 2027-2028 broadcast season, securing their future.
- The marketing campaign launches June 1 across broadcast, cable, social, streaming, audio, and digital platforms.
- CBS soaps are available to watch live on CBS or via streaming on Paramount+.
What Happened
CBS is introducing a new marketing campaign called 'Anytime Delight' for its daytime soap operas. The campaign features a version of the 1976 Starland Vocal Band hit 'Afternoon Delight' with new lyrics, performed by CBS daytime stars including Karla Mosley ('Beyond The Gates'), Nathan Owens ('The Young and the Restless'), and Murielle Hilaire ('The Bold and the Beautiful'). The campaign will launch across multiple platforms starting June 1.
Separately, a multi-episode crossover event between 'The Young and the Restless' and the new soap 'Beyond the Gates' will air from June 9 through June 12. The event will feature six stars from 'The Young and the Restless'—Eric Braeden, Michael Mealor, Peter Bergman, Susan Walters, Melissa Ordway, and Bryton James—appearing on 'Beyond the Gates'. CBS had announced this crossover in January.
Why this Matters to You
If you're a fan of daytime dramas, you have new content and long-term stability to look forward to. The crossover event may provide a fresh storyline by bringing familiar characters from one show into another. The 'Anytime Delight' campaign could make the shows more visible in your social media feeds or during commercial breaks. With all three soaps renewed through the 2027-2028 season, you can plan to follow these storylines for years to come. The availability of the shows on Paramount+ and the recent launch of an app for 'The Bold and the Beautiful' containing over 9,000 episodes means you have flexible options to catch up or watch live.
What's Next
The 'Anytime Delight' campaign will begin appearing on various platforms starting June 1. The crossover event between 'The Young and the Restless' and 'Beyond the Gates' is scheduled to air from June 9 through June 12. Following these events, the shows will continue their regular schedules, with 'Beyond the Gates' and 'The Bold and the Beautiful' now confirmed to air alongside 'The Young and the Restless' through at least the 2027-2028 broadcast season.