Brazil Launches Multi-Pronged Strategy to Boost Tourism Through Film and TV
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Brazil's Tourism Board, Embratur, is implementing a new eight-pronged strategy to attract tourists inspired by films, TV shows, and games. The plan includes funding for international film distribution, grants for filmmakers, and partnerships with streaming platforms like Netflix. This marks the first time in Embratur's 60-year history it has formally collaborated with the audiovisual sector.
Facts First
- Embratur is launching an eight-part strategy to increase audiovisual-inspired tourism.
- Three films have been selected for the inaugural Screen Brasil initiative, each receiving $15,000 for international promotion.
- A new partnership with Netflix will launch virtual travel guides, with eight guides scheduled by December.
- The HBF+Brazil grant program has selected 11 new film projects for development funding this year.
- A draft bill to create a Federal Film Commission has been finalized and is with the Ministry of Culture.
What Happened
Embratur (Brazil’s Tourism Board) is implementing an eight-pronged strategy to increase audiovisual-inspired tourism, marking its first formal collaboration with the sector in its 60-year history. The strategy includes the Screen Brasil initiative, which has selected three films—'The Blue Trail', 'The Nature of Invisible Things', and 'Papaya'—for its inaugural edition, providing each with $15,000 for international distribution. Embratur has also partnered with Netflix to launch virtual travel guides tied to popular titles, with eight guides scheduled by December. Separately, the HBF+Brazil initiative... has selected 11 new film projects for development grants this year.
Why this Matters to You
If you are planning travel, you may soon find more curated itineraries in Brazil based on films and series you've watched. The partnership with Netflix is already launching guides for the Amazon region and Brazilian beaches, with more focused on Women’s World Cup host cities coming in June. For filmmakers and game developers, these programs open new funding and international exposure opportunities. The broader strategy could strengthen Brazil's creative industries, potentially leading to more Brazilian stories reaching global audiences.
What's Next
The second edition of Screen Brasil will be announced on May 18 at the Cannes Marché du Film and will expand to support four films. Its application rounds will open in late 2026 and early 2027. Embratur will showcase winning titles from its 'Brasil Tá Pra Game' Award at Gamescom Cologne in 2026. The draft bill to establish a Federal Film Commission is currently with the Ministry of Culture, and its progress could further shape the country's audiovisual policy. The various grant and mentorship programs, like 'Brasil com S' and HBF+Brazil, will continue supporting new short and feature film projects.