BET Forms Inaugural Board of Advisers with Bob Johnson and Queen Latifah
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BET has established its first board of advisers, bringing together founder Bob Johnson and prominent figures from entertainment, sports, and finance. The move follows the recent merger of its BET+ streaming service content into Paramount+ and a change in leadership. The new advisory group is likely to help guide the brand's strategy under its new ownership structure.
Facts First
- BET has formed its first board of advisers with six inaugural members.
- The board includes founder Bob Johnson, Queen Latifah, LL Cool J, Troy Vincent, Raymond J. McGuire, and George Cheeks.
- The BET+ streaming service is shutting down next month, with its content merging into Paramount+.
- Paramount acquired Tyler Perry's 25% stake in BET+, consolidating ownership.
- Leadership has shifted with Louis Carr now serving as president, reporting to George Cheeks.
What Happened
BET has formed its inaugural board of advisers, consisting of six members. The advisers are BET founder Bob Johnson, Queen Latifah, LL Cool J, NFL executive Troy Vincent, Lazard's Raymond J. McGuire, and Paramount Skydance's George Cheeks. This development follows the recent decision to shut down the BET+ streaming service next month and merge its content with Paramount+. Paramount also acquired Tyler Perry's 25% ownership stake in BET+.
Why this Matters to You
If you are a subscriber to BET+, your service will end next month, and its content will move to Paramount+. This consolidation could simplify your streaming options if you already use Paramount+. For viewers, the new advisory board, which includes influential cultural figures, may influence the type of programming and brand initiatives BET pursues in the future.
What's Next
The integration of BET+ content into Paramount+ is set to be completed next month. The newly formed board of advisers will likely begin providing strategic guidance to BET's leadership, which now includes President Louis Carr. The brand's direction under its new ownership by Skydance Media may become clearer as these advisory and operational changes take effect.