Amazon MGM Studios Has Held Preliminary Discussions About Reviving 'The Apprentice'
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Amazon MGM Studios executives have held preliminary internal discussions about a potential reboot of the reality competition show 'The Apprentice'. The reported concept would feature Donald Trump Jr. as host, but the company states the show is not in active development and no external talks have occurred. The discussions follow Amazon's recent release of a documentary about Melania Trump, which set a box office record for non-fiction films.
Facts First
- Amazon MGM Studios executives have held preliminary internal talks about a potential reboot of 'The Apprentice'.
- The reported concept would feature Donald Trump Jr. as host, not the show's original host, Donald Trump.
- Amazon states the show is not in active development and no discussions have been held with anyone outside the company.
- The internal discussions reportedly began early last year, around the time of Donald Trump's second presidential inauguration.
- Amazon recently released a documentary about Melania Trump that broke a domestic box office record for non-fiction features.
What Happened
Executives at Amazon MGM Studios have held preliminary internal discussions about a potential reboot of the reality competition show 'The Apprentice'. According to reports, the concept would feature Donald Trump Jr. as the host, replacing his father, Donald Trump, who hosted the original series for 186 episodes between 2004 and 2015. An Amazon spokesperson confirmed the show is not in active development but noted there have been preliminary internal discussions about 'The Apprentice' as a property since Amazon's acquisition of MGM. Insiders told Variety that the show is currently 'not in development' and that no discussions have occurred with anyone outside the company regarding a reboot. The internal discussions reportedly began early last year, around the time Donald Trump was being sworn in for his second term.
Why this Matters to You
If you are a Prime Video subscriber, your streaming service may be considering adding a high-profile, politically adjacent reality show to its catalog, which could influence the type of content available to you. The success of Amazon's recent documentary 'Melania' suggests there is a market for content related to the Trump family, which could lead to more similar projects being greenlit. This could affect the diversity of programming you see promoted on the platform.
What's Next
The project remains in a very early, conceptual phase. For a reboot to move forward, Amazon MGM Studios would need to formally greenlight development, which would likely involve reaching out to the show's original executive producer, Mark Burnett, and potentially to Donald Trump Jr. or other hosts. Given the company's current statement that the show is not in active development, any concrete steps appear to be on hold for the foreseeable future.