Age UK Expands Social Programs for Older People Using Record Omaze Donation
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Age UK is using a record £5.25 million donation from Omaze to fund social activities and support for older people across the UK. The funds are enabling over 10 million minutes of friendship and activities, including events like a recent karaoke and dance session in London led by DJ AG.
Facts First
- Age UK received a £5.25 million donation from Omaze's 2024 house lottery, the company's largest-ever charity donation.
- The funds are enabling over 10 million minutes of support for older people, including friendship, social activities, and practical help.
- A recent London event featured DJ AG leading a free karaoke and dance session for participants, including 84-year-old Helen.
- Omaze has raised over £100 million for various good causes across the UK through its lottery-type drawings.
- The event was organized by Age UK Barnet and was live-streamed, allowing wider participation.
What Happened
Age UK is using funds from a £5.25 million ($7 million) donation raised through the sweepstakes company Omaze to deliver over 10 million minutes of friendship, social activities, and practical support to older people in the UK. A recent example of these activities was a karaoke-style singalong and dance session at the Ann Owens Centre in London, organized by Age UK Barnet. DJ AG, who has performed with Ed Sheeran and Idris Elba, led the session for free. A dance tutor guided participants through moves, and the event was live-streamed. Participants included Helen, aged 84, who stated it was her first time on a dance floor, and Lenny, an 84-year-old from Mill Hill.
Why this Matters to You
If you or someone you know is an older person in the UK, this funding may lead to more opportunities for social connection and support in your local community. The record donation from Omaze is directly funding activities designed to combat loneliness and improve wellbeing. You might see more events like the London karaoke session, which offered a free, accessible way for participants to engage in music and dance. The live-streaming of such events could also allow you to participate remotely if you are unable to attend in person.
What's Next
The £5.25 million donation is already being deployed, and Age UK may continue to expand its program of social activities and practical support across its 100 local branches. Omaze is likely to continue its fundraising model, having already raised over £100 million for various good causes in the UK.